Tuesday, June 23, 2009

Jon and Kate Plus Eight Plus [Insert Sponsors name Here]

Skwoosh admits to a morbid fascination with the very public implosion of the Goessling marriage. As we tuned in to Jon and Kate Plus Eight last night, however, Skwoosh was totally distracted from the marital woes of the obviously mismatched couple by Kids Crooked House.

Jon and Kate "bought" the brood four Kids Crooked Houses and the company wasted little time filling the Goessling estate with subtle and not so subtle KCH hints - the delivery truck, completely out of proportion to the little homes it disgorged, looked like something out of the 1970's trucker flick Convoy, the children were bedecked in KCH tees, there were large Kids Crooked House signs on each of the playhouses, etc. Jon and Kate even gave a testimonial about KCH (separately, of course) at the end of the episode.

Somebody at TLC obviously owed somebody at Kids Crooked House a favor and cashed in big.

Skwoosh thinks that it should look into its own product placement - let's start with our pilots seat. Unfortunately classic shows about pilots and air crews such as Wings and more recently Swingtown have gone the way of the Wright Brothers. So we'll have to write our own.

Skwoosh envisions a drama about a dashing Captain Sullenberger-esque pilot dealing with life, love and teenagers. Scenes of the good Captain striding purposefully through the airport, Skwoosh Pro Traveler swinging jauntily from his carry-on, will open the show. Sully-esque will casually name drop as he chats with his co-pilot, "Gee, good thing I have my Skwoosh gel cushion made especially for pilots on this red eye." His love interest, a flight attendant, will also use her Skwoosh travel cushion on those cute little jump seats stewardesses sit on. And, not to be outdone by Jon and Kate, his teenage son will of course rock a Skwoosh t-shirt while he is rebelling against his often-absent yet fabulous father.

Now, who owes us a favor at HBO?

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