Saturday, February 20, 2010


Self promotion in Figure Skating

What a great Olympics this has been. The Canadian management has had the horrible Luge disaster, no snow, opening ceremony malfunctions and not enough Canadian Gold. We have had a Japanese figure skater on the Russian team and a group of angry Korean speed skating judges trying to get even for the 2006 Olympics. Here at Skwoosh we are at wits end trying to find a way to self promote our light weight performance gel cushions in a witty, tactful, but not too obvious way, for use in the sport of figure skating. We have gone inside and outside the men’s costumes with no success. How do you fit a gel travel cushion to the bottom of a male figure skaters costume? For sure the compact size of the travel cushion looks like it will fit many of the Olympic skaters. In fact we theorize that placing the gel travel cushion or even our gel stadium bleacher seat cushion inside the costume may serve to “gel cushion” a skater's fall. But would the damage done to the aesthetics of that skin tight costume be worth it? We won’t even try to get into the thinking process that went with the discussion of “ what if” the woman skater from China tucked a Skwoosh……… In every case, the propriety of using a gel travel cushion or gel stadium bleacher seat to cushion a skaters costume won and Skwoosh will be sticking to Travel, Gel Therapy, Swivel and Stadium Bleacher Seating for the foreseeable future.

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